In 2018, the U.S. Supreme Court cleared the way for individual states to legalize sports betting:
Wanna bet? Here's where all 50 states stand on legalizing sports gambling
It has been over a year-and-a-half since the United States Supreme Court delivered a landmark decision to strike down…
The decision will undoubtedly result in profound changes to the country’s relationship with sports as a whole.
The NFL, which has always distanced itself from betting, now has several sportsbooks as official sponsors, including DraftKings, FanDuel and Caesars.
“Let’s just say that our fans are really interested in sports betting…our partners with the leagues are interested in sports betting. So we’re interested in sports betting.”
— Bob Chapek, CEO of ESPN parent Walt Disney Co.
Legal sports betting is now available in more than two dozen states, though some allow only in-person wagers rather than online play. California has not yet legalized sports betting, but will vote on it in 2022:
California voters will decide in 2022 whether to allow sports betting
Californians would be able to legally bet on Lakers, Dodgers and Rams games at tribal casinos and horse-racing tracks…
In little over a year over half the adult population in the United States is now in a state where some form of sports betting is legal. And by 2023, that could grow to more than 80% of adults in the U.S.
Global digital betting revenue is estimated to exceed $43 billion in 2025, up from $25.5 billion this year, according to research firm H2 Gambling Capital.
The regulated US sports betting market is expected to explode in the coming years, with an exclusive new report from H2 Gambling Capital estimating that it will soar to $8.42 billion across 32 states by 2030.
Fans need interactivity
Fans want human contact, or at the very least the digital equivalent of human contact: interactive exchanges.
There are already several sportsbooks that offer wagering on sports content within their web site or apps.
However, these products use streaming workflows with protocols like HLS that add in excess of 10, 30 or even 60 seconds of latency, far too much delay for operators and sportsbooks looking to offer live, real-time, in-game betting.
In order to deliver these experiences there are fundamental features that are required to deliver true interactivity inside a video and audio stream across the public internet:
Millicast is the market leader in real-time video streaming solutions built on WebRTC, a native Web technology perfectly suited to add interactivity for live betting and gambling with near-zero latency.
Millicast is an easy-to-use Platform-as-a-Service that enables your product to leverage the power of WebRTC through a simple API, enabling you to go-to-market quickly while keeping costs low with a scalable pay-as-you-go model.
The rise in mobile-first gaming
As the iGaming industry continues to develop, it’s increasingly important for operators and suppliers to keep up with the player, and provide them with the experience they need.
The continued rise of mobile gaming has been one of the key trends over the last few years, and is something that shows absolutely no signs of slowing down. Meeting customers on their phones, where they spend the most amount of time, is the key to engagement.
Millicast is proud to partner with SBC to present a webinar on ‘The Rise in Mobile First Gaming’ on Tuesday October 19th. SBC is a news, media and events company that works with industry leaders to develop the betting and gaming industry.
The session is designed to showcase the enhanced experience operators and suppliers can provide to players, using Millicast’s low-latency, high-performance WebRTC streaming products.
SBC Webinars: Live streaming and the rise in mobile-first gaming
With mobile-first gaming becoming ever more popular among players, high-quality, delay-free live streaming is an…
Whether it’s live casino with real dealers in real time, greyhound racing, horse racing or any other live sports betting service, a native, mobile-first platform with a familiar look, and reliable speed and capacity is a must to provide the first-class experience players want and need.
Choose Millicast and embrace the future of interactive streaming.